BookPath Audit
Request My $49 Audit
BookPath Audit

Find where new customers may drop before booking.

We check your Google profile, website, booking page, Instagram, reviews, and nearby competitors — then show the top 3 places customers may drop before booking.

$49 one-time  ·  Delivered in 24–48 hours  ·  No login required

You have regulars. But what about new customers?

Most salons and barbershops assume their online presence is fine — until they realize a competitor down the street has three times the Google reviews, a visible booking button, and a clear booking link in their Instagram bio.

New customers don't know you yet. They search Google, glance at your website on mobile, check Instagram, and compare you to the other options showing up in the same search. If anything looks missing, confusing, or harder than a competitor — they leave.

A BookPath Audit shows you exactly what a first-time customer sees, and what to fix first.

Six areas that affect whether someone books

Google Business Profile Rating, review count, hours, categories, Book Online button, photo presence
Website First Impression Mobile load, HTTPS, above-the-fold CTA, phone number visibility
Booking Button & Path Whether a booking CTA exists, where it leads, and how many taps it takes
Booking Platform Which platform you use and whether pricing is visible before a customer has to sign up
Instagram Public Profile Follower count, post activity, bio link, booking path from social
Reviews & Competitor Snapshot Your rating and review count vs. nearby competitors on the same search page

A 7–8 page PDF report, delivered to your inbox

Sample audit summaries

See the format, depth, and tone of a BookPath Audit report before you request one.

Sample

NoMad Salon Sample

NoMad, Manhattan  ·  third-party booking platform
4.9★ across 301 Google reviews. Audit found 3 booking path gaps including Instagram bio link and review recency. Customer Path Score: 82/100.
Sample

Chelsea Barbershop Sample

Chelsea, Manhattan  ·  third-party booking platform
4.8★ across 568 Google reviews. Booking platform pricing confirmed visible. Audit found phone number visibility gap and Instagram bio booking link unconfirmed. Customer Path Score: 78/100.

These anonymized sample summaries are based on real public customer-path reviews. Full sample PDFs are available on request.

Simple. One-time. No surprises.

$49

One-time  ·  No subscription  ·  One business

  • Google Business Profile check
  • Website first impression review
  • Booking button & path check
  • Booking platform review
  • Instagram public profile check
  • Reviews & competitor snapshot
  • Top 3 booking leaks
  • Top 3 step-by-step fixes
  • Owner verification checklist
  • 7–8 page PDF delivered to your inbox
Request My $49 Audit

Delivered within 24–48 hours of submission

What This Audit Is — And Isn't

BookPath Audit is a research and analysis report based entirely on publicly available information. We review what any new customer would see when searching for your business online.

We do not guarantee bookings, appointment increases, or revenue of any kind. We do not implement website changes, run ads, manage your accounts, or access any private or login-protected systems.

If we cannot complete your audit because of a data collection issue on our end, you receive a full refund. If you believe your completed report contains a factual error about public information, reply to us and we'll review it.

FAQ

Do you need my login or password?

No. We only review publicly available information — what any new customer would see when searching for your business online. No account access of any kind.

What if I don't have a website?

We can still audit your Google Business Profile, booking platform page, Instagram, and competitor landscape. Many businesses without a dedicated website still have booking gaps worth fixing.

What booking platforms do you check?

Booksy, Vagaro, Square Appointments, GlossGenius, Fresha, Acuity, and other common platforms. If your platform isn't on that list, we'll note what we were and weren't able to confirm.

How is the report delivered?

As a PDF sent to the email address you provide. Delivery is within 24–48 hours of submission.

Do you contact my competitors?

No. Competitor data is drawn entirely from public sources. We don't contact any business — yours or theirs.

Can I get a refund?

If we cannot complete your audit because of a data collection issue on our end, you receive a full refund. If you believe your completed report contains a factual error about public information, reply to us and we'll review it.